ALPENOVA · SINCE 2013
Outdoor experience, built over 13 years.
Founded in 2013, Alpenova has grown from strong Asian outdoor roots into an international specialist retailer serving customers across Europe and worldwide.
BUILT FROM THE OUTDOOR COMMUNITY
From strong Asian outdoor roots to an international retail business.
Alpenova was founded in 2013 with a simple purpose: to help people choose better equipment for the outdoors.
What began with a strong community in Mongolia and the wider Asian outdoor market has developed into an international outdoor retail business serving customers across Europe and worldwide.
Over the years, Alpenova's outdoor content and community activity connected with more than 800,000 people across Asia and contributed to a cumulative audience of more than 1.1 million people across Asia, Europe and international markets.
Today, more than 12,000 active members and followers worldwide remain connected with the Alpenova community.
EXPERIENCE BEYOND RETAIL
36 mountain campaigns, events and years of community involvement.
Since 2013, Alpenova has supported and organised 36 mountain-focused campaigns, outdoor activities and community events, particularly across Mongolia and the wider Asian outdoor community.
These initiatives brought together outdoor enthusiasts, experienced mountaineers and people discovering the mountains for the first time.
Our activities have also included educational outdoor content, mountain-related editorial and research projects, equipment discussions and practical information around safety, performance and outdoor experience.
CONNECTED WITH GENUINE MOUNTAIN EXPERIENCE
Mountain heritage shaped by people who understand the environment.
Alpenova's outdoor heritage has also connected the brand with respected figures from the mountaineering community.
Among them is Mongolian mountaineer Badamgarav Gangaamaa, one of Mongolia's best-known high-altitude climbers and the first Mongolian to complete the Seven Summits.
Her achievements include successful ascents of Everest and K2. Through mountain-focused events and community activity, this level of genuine outdoor experience reflected the determination, knowledge and mountain culture closely connected with Alpenova's roots.
A COMMUNITY THAT GIVES BACK
More than customers — a community built over years.
Our members have always been an important part of Alpenova.
Throughout our history, we have regularly organised community giveaways, prize draws and member rewards through our social channels as a way of thanking the people who supported and grew with us.
Many of these were simple community rewards rather than complicated promotional campaigns — created to surprise, recognise and give something back to our members.
One of those community moments featured Community member.
A real moment from Alpenova's community history and one example of how we have regularly recognised and rewarded the people who supported us.
COMMUNITY
Outdoor retail has never been only about selling products.
For Alpenova, the long-term value of the business has always included the people around it — customers, members, outdoor enthusiasts and the wider mountain community.
Today, the community continues internationally while keeping the same outdoor-first identity that shaped the brand in Asia.
FROM ASIA TO EUROPE
Asian roots. European operations. International growth.
Alpenova's roots are in Asia, with a strong historic connection to Mongolia and the wider Asian outdoor market.
Today, our European operations are centred around Germany, supporting an increasingly international customer base across Europe and worldwide.
SPECIALIST OUTDOOR FOCUS
Categories where product choice actually matters.
Rather than becoming a general fashion retailer, Alpenova continues to focus on specialist outdoor categories where fit, terrain, intended use and technical performance matter.
WHY ALPENOVA
Specialist outdoor retail, built around better choices.
Outdoor equipment is highly specific. Fit matters. Terrain matters. Weather protection matters. Intended use matters.
Established outdoor brands
A specialist range from recognised names including Mammut, Salewa, Salomon, Scarpa, Meindl, La Sportiva, The North Face, Arc'teryx and other established outdoor brands.
Clear product guidance
Alpenova focuses on clear sizing, technical information, intended use and practical product guidance to help customers choose with greater confidence.
Support beyond checkout
Human customer support, tracked international delivery, clear shipping expectations and a 30-day return window for eligible purchases.
OUR OPERATIONS
Asia and Europe.
Mongolia
Blue Gem Mall, Room 213
6th Khoroo, Bayangol District
Ulaanbaatar, Mongolia
Germany
Germany-based European operations supporting Alpenova's European and international growth.
Parkplatz Skyline Plaza, Europa-Allee 6, Frankfurt, Germany, 60327
ALPENOVA · EST. 2013
Still built on the same principle, 13 years later.
Alpenova has changed significantly since 2013. The market became international. The catalogue became larger. The technology became better.
But the principle remains the same: choose good equipment, understand what you sell, treat customers properly and stay connected to the outdoor community.