Alpenova — About Us
Outdoor experience, built since 2013.
Alpenova was founded in 2013 with a simple purpose: to help people choose better equipment for the outdoors.
What began with a strong community in Mongolia and the wider Asian outdoor market has developed into an international outdoor retail business serving customers across Europe and worldwide.
Today, Alpenova focuses on specialist footwear, apparel and mountain equipment from established international brands, combining product knowledge, practical guidance and human customer support.
Built from the outdoor community
Our history began long before Alpenova became an international ecommerce store.
Over the years, we built one of our strongest communities in the Asian outdoor market, connecting with more than 800,000 people across Asia and reaching a cumulative audience of more than 1.1 million people across Asia, Europe and international markets.
Today, more than 12,000 active members and followers worldwide remain connected to the Alpenova community.
For us, outdoor retail has never been only about selling products. It has always been about the people who use them.
36 mountain campaigns and community events
Since 2013, Alpenova has supported and organised 36 mountain-focused campaigns, outdoor activities and community events, particularly across Mongolia and the Asian outdoor community.
These initiatives brought together outdoor enthusiasts, experienced mountaineers and people discovering the mountains for the first time.
Our community activities have included educational outdoor content, mountain-related research and editorial projects, member events and practical discussions around equipment, safety and outdoor experience.
A community that gives back
Our members have always been an important part of Alpenova.
Throughout our history, we have regularly organised community giveaways, prize draws and member rewards through our social channels — often simply as a way of thanking the people who supported and grew with us.
No purchase requirement. No complicated conditions.
Just our way of giving something back to the community.
Connected with genuine mountain experience
Our outdoor heritage has also allowed Alpenova to work alongside respected figures within the mountaineering community.
Among them is Mongolian mountaineer Badamgarav Gangaamaa, one of Asia's distinguished high-altitude climbers and the first Mongolian to complete the Seven Summits.
Her achievements include successful ascents of Everest and K2, representing the kind of genuine mountain experience and determination that has always been closely connected to Alpenova's outdoor roots.
From Asia to Europe
Alpenova's roots are in Asia.
Our next chapter is international.
Today, Alpenova serves an international customer base with European fulfillment supported through Germany-based logistics and retail partners, while our community roots remain connected to Mongolia.
Rather than becoming a general fashion retailer, we continue to focus on categories where product selection matters:
Hiking · Mountaineering · Trail Running · Technical Outdoor Footwear · Outdoor Apparel · Mountain Equipment
Our catalogue brings together established brands including Mammut, Salewa, Salomon, Scarpa, Meindl, La Sportiva, The North Face, Arc'teryx and other specialist outdoor names.
Why customers choose Alpenova
Outdoor equipment is highly specific.
Fit matters. Terrain matters. Weather protection matters. Intended use matters.
That is why Alpenova focuses on clear product information and specialist selection rather than simply listing thousands of products without context.
Our goal is straightforward:
Help customers choose the right product with confidence.
Genuine products. Established brands.
We source and curate products from recognised international outdoor brands and established supply channels.
Customers can expect:
Genuine products
Established international brands
Specialist outdoor selection
Clear sizing and technical product information
Human customer support
Tracked international delivery
30-day returns
European & worldwide delivery
Alpenova serves customers across Europe and international markets.
EU delivery: typically 4–7 business days total, including 1–2 business days processing and 3–5 business days transit after dispatch.
International delivery: typically 10–15 business days.
Returns: eligible purchases can be returned within 30 days.
Tracking information is provided after dispatch.
Operations & contact
Alpenova is operated by BELVOA, LLC, 300 Creek View Rd, Suite 206, Newark, Delaware 19711, United States.
European fulfillment may be supported by independent logistics and retail partners in Germany and elsewhere in Europe. These third-party facilities are not Alpenova retail stores or customer-service locations.
Customer support: support@alpenovas.com
Still the same principle, 13 years later.
Alpenova has changed significantly since 2013.
The market became international.
The catalogue became larger.
The technology became better.
But the principle remains the same:
Choose good equipment. Understand what you sell. Treat customers properly. Stay connected to the outdoor community.
Alpenova — Outdoor experience, built since 2013.
